About Allure Jewelry & Watches

Allure Jewelry & Watches is a family-owned fine jeweler led by Amgad Sultan. In February 2026 we soft-opened our new boutique at Bell Works in Holmdel, New Jersey — a refined setting for clients across Monmouth County and beyond.

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We offer engagement rings, diamond and gold jewelry, and luxury watches from brands including Movado, Oris, Rado, Tissot, Bulova, and Citizen. Our team also provides jewelry repair and a trusted we-buy-gold service for those looking to sell or trade.

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We source select materials and pieces through established channels in Guangzhou, China, and operate in-house gold refining and diamond recovery so we can offer transparent value on scrap gold and estate jewelry.

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We look forward to welcoming you at Bell Works, Suite 1102, and helping you find the piece that is right for you.